Brought on board to work on yet another new website. With 2-3 weeks of preparation, UTV Performance is now live.  This will be an e-commerce website dedicated to serving the UTV market with performance products–exhaust, intake, suspension, etc.  That said, this will be a fun project to start from scratch.

Pre-Launch Strategy included:

  • Domain
  • Server
  • Choice of E-Commerce platform
  • Logo Development: August 1 – August 15
  • Web Theme Design & Development: August 1 – ongoing
  • Social Media accounts created
  • Content Creation: images, text, etc.
  • Dealer / Distributor partnerships, brands uploaded
  • Categories and Hierarchy structured and entered
  • Blog posts
  • Products uploaded to website: August 29 – ongoing
  • Credit card processing activated on website: September 26

After about two months, the website is now live. Check it out when you have a chance!

Future Plans

Many times, businesses are already in place.  You come in and join a team and make tweaks to a program that’s already running.  It’s always fun to watch a business start from the bottom.  With 0 links, no search engine ranking, no social media followers and no purchases.  It’s both scary and exciting, waiting for that first customer and watching the growth of a brand unfold before your eyes.

Well, here’s a project you can follow along.

Potential activities:

  • On-page and off-page SEO
  • Potential advertising
  • Press Releases
  • Email Marketing
  • External blog setup